Friday August 28, 2009
Cisco launches medianet infrastructure
By STEFAN NAIDU
KUALA LUMPUR: By 2013, 90% of Internet traffic will be video and companies must have the right infrastructure in place to capitalise on this trend effectively, according to networking giant Cisco.
“Video is dominating the Internet and this is a strain on the network, especially for service providers,” said managing director for Cisco Malaysia Anne Abraham.
“We believe that the best way to optimise the process is through the installation of a ‘medianet’ network.”
To this end, Cisco is offering enterprises a type of intelligent network infrastructure that caters, in large part, to video-based utilities and services known generically as a medianet.
“Our medianet is designed to be aware of media transmitted, the end point device and the bandwidth available and adapts and manages accordingly,” she said.
“This involves reformating the video and lowering the broadcast resolution when bandwidth dips.”
Anne went to say that the solution is useful for companies that hold regular video-conference calls and those in the broadcasting industry.
MTV Networks and Time Warner Cable are two large US broadcasting companies that have recently installed Cisco’s medianet.
“We have already installed around 350 medianet systems for companies in the United States and other countries,” said Abraham.
Although Cisco concedes that the effectiveness of the medianet is largely at the mercy of the availability and effectiveness of a broadband network, the company insists that as the Internet infrastructure matures in Malaysia, the medianet will become an invaluable asset.
For more information, go to www.cisco.com.
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