Thursday September 10, 2009
AMD sees benefits of Vision
PETALING JAYA: AMD is focusing on a new way to help consumers select the PC that best meets their needs with its Vision Technology that aims to break the model in how PC benefits are communicated.
Rather than the traditional model, which focuses on the technical specifications of individual hardware components, AMD said Vision communicates the value of the whole system and demonstrates the combined processing power of both the CPU and GPU to deliver a better visual experience to mainstream PC users.
It emphasises how an AMD-based PC is optimised for video, digital media and content creation activities.
“Today’s consumer cares about what they can do with their PC, not what’s inside,” said Nigel Dessau, chief marketing officer of AMD.
“They want a rich HD and entertainment experience on their PC, delivered by the combined technology of CPUs and GPUs, without having to understand what gigahertz and gigabytes mean.”
Notebook PCs with Vision Technology from AMD are expected to be widely available on retail shelves and online during the upcoming holiday buying season timed to the release of Windows 7 from Microsoft.
Complementing Vision, Windows 7 supports DirectX 10, Direct X10.1, and Direct X11 for richer 3D detail in games and other media apps, and a Unified Video Decoder to free up the CPU so that users can have a more responsive computing experience while converting video for use on handheld devices.
AMD’s 2009 notebook platforms will serve as the first proof points for Vision Technology.
The company said that mainstream OEM notebooks that come with Vision will have next-generation HD graphics technology for better HD and Blu-ray video playback, lifelike 3D games and improved multi-tasking power for editing photos, music and videos.
RSS
